Consumers like to buy, not be sold to. It is a simple yet powerful concept. Are you applying it to your portfolio? Think about it… The last time you purchased an automobile, did the dealership offer you one car? Or, did you get to see a selection? Most likely, it was a variety of cars from which you got to choose. Some of the automobiles at the dealership were out of your price range, and some were below. However, you managed to find the right automobile at the right price for you.
At Studio Logic, we know this concept is effective with successful wedding photographers. Again, it is simple… Brides want a selection in wedding albums. All too often we see wedding photographers offering one style of flush mount wedding album in a very limited “package offering.” This may sound appealing from the photographer’s perspective but from the consumer’s perspective it is too limiting. Imagine, if your automobile dealership had only one car, in one color.
Being a wedding lab, Studio Logic, and Artella Albums have created three Portfolio Packages for professional photographers; Basic, Advanced, & Elite. Each portfolio package is designed to showcase the entire line of Artella flush mount wedding albums. If you want to book more weddings, offer more. Investing in your portfolio is a smart decision. Studio Logic’s portfolio packages are PROVEN combinations that brides’ desire.
